Regardless of whether you’re launching a new product, building a web presence for your retail location, or starting a your business, when you’re trying to sell online you have an important problem to solve: how do you get customers to find your store? People who find your online store in a search engine are probably searching for products like yours, so they are more likely to buy something. You can use search engine optimization (SEO) to improve the search engine ranking for your store and help customers find your products.